ThunDrake is a low calorie, sugar-free, energy drink. The brand currently has 3 different flavors - Ice Blast, Fire Blast, and Black Fire. Each flavor has a different amount of caffeine. The company is targeting mostly athletics, helping them perform better workouts. The logo is custom made typeface for the name ThunDrake with hidden lightning in the negative space. The labels are combination of minimalistic look and fresh gradient colors.
Packaging of the World 2019
World Brand Design Society 2019
Minimal / Modern / Energy Drink / Branding / Packaging / Advertising